April 7, 2014

Galaxy-ography: March edition

Breakfast dates with Big Dude.  The Hot Bucket is back in business.  Wasting time at Cinnamon Productions while the Teen attends Physics class.  Flowers are blooming in CA…galaxography mar1
Frisbee + low tide + sunset at the beach.  Seaweed galore.  Mixels are awesome.  The Teen creating the very last of his Latin vocabulary cards.galaxography mar2
Wildflowers in the canyons and on the hills.  A hummingbird nest in our yard.  Hike in the mist.  Trader Joe ranunculas for days and days…galaxography mar3

April 4, 2014

Time Flies. Graduation Happens.

It was my pleasure and honor to spend a glowy evening in the canyon with this small, but mighty band of friends and fellow 8th graders who are graduating this year from my favorite school.  Tempus fugit, discipuli!  1 orange county senior photographer1 2 IMG_1206 3-deer IMG_7274 4 orange county senior photographer2 5 orange county senior photographer3 6 IMG_1281 lizardIMG_7518

April 3, 2014

Starting a Beautiful Business … without Breaking the Bank.

Budget Friendly Business Beginnings
I’m going to tell you a little-known fact about me.  When I was just a wee kid, and asked that none-too-original question, “What do you want to be when you grow up?”, my answer was always the same:  “A boss.”  And thus, when I matriculated from university, I walked away with my Bachelor’s of Arts in Business Administration.  And went into business.  And then had babies and bowed out of business (grin).  And then the babies grew up, and I dipped my toes back into business – the business of photography.

My photography business is strictly part-time … something I do “on the side” … my home & kids are my main gig.  Basic, good ‘ol-fashioned, business common sense has guided the way I’ve set up Susan Keller Photography.  From the very beginning, it has been my goal to look “professional” and “put together” and “branded” and businesslike, but without spending a lot of money to do so

In this booklet, I set forth some of the best ways and the best companies I’ve used to make myself look professional on a tight budget.  In just 20 pages, I will discuss:  getting set up with a blog, website, social media.  Developing your own brand (in lieu of spending $2-5k to have someone else brand you).  Creating your own marketing materials – both print & pdf forms, and pulling together custom packaging. I will share tricks to make your printing dollars go further.  And finally, I will head-on tackle the allure of expensive workshops, and offer you online alternatives that will empower you with all the photography-business-wisdom you need at about one-third the cost of a typical 2-day workshop.

In sum:  this is a common-sense alternative plan to spending oodles of money to start your photography business.  A how-NOT to waste precious business dollars or spend frivolously beyond your means.  A how-TO get set-up to look beautifully professional on a very small budget.

In keeping with the spirit of the content, I’m keeping the cost of this guide as low as possible:  $40.  Thus, this is a pdf-booklet that I will send you a link to upload upon purchase.


If you would like to purchase my book, the above "add to cart" button will take you directly to Paypal.  If you prefer not to use Paypal, just email me to arrange alternate payment:  susan@susankellerphotography.com

Thanks!!

March 31, 2014

STORE

ALL THREE WORKBOOKS TOGETHER



business trifecta 800px

If I were to offer a two-day workshop, these three books together encompass everything that I would want to teach: 1) how you CAN be as savvy a business person as you are a talented photographer; 2) how you can begin your business and look totally professional AND not break the bank or go into debt to do so; and 3) everything that's involved with and specialized about creating a beautiful business around the genre of "lifestyle" or "documentary" photography.  Each of these books is available for sale singly and described more in depth below (with links).  Or you can buy all three together, discounted, for $115 (plus $6 shipping for Beautiful Lifestyle), essentially receiving one of the Business workbooks free.





BEAUTIFUL LIFESTYLE Workbook

I wrote this book to collect together the bits of wisdom I’ve gained along the way as I’ve honed in on Lifestyle as my preferred genre of photography.
books

“To me, photography is an art of observation.
It’s about finding something interesting in an ordinary place …
I’ve found it has little to do with the things you see and everything to do with the way you see them.”
(Elliott Erwitt)

Full Description of Product Here.




BEAUTIFUL BUSINESS, savvy pricing strategies

pricing strategies 001 (Side 1)

Full Description of Product Here.




BEAUTIFUL BUSINESS, budget-friendly beginning


Budget Friendly Business Beginnings

Full Description of Product Here.



If you would like to purchase my book, the above "add to cart" button will take you directly to Paypal.  If you prefer not to use Paypal, just email me to arrange alternate payment:  susan@susankellerphotography.com

Thanks!!
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