I wrote a post a while back for iHeartFaces about how presets designed optimally for RAW can still be used for jpg editing. In that post I showed my SOOC image + the edited RAW image + the edited JPG image side by side, to show how the presets could be tweaked to make the jpg look just like the RAW. You can find that post here.
Today I’ll just show before and after jpg comparisons, with “recipes” using One Willow’s gorgeous new Fairytale presets.
Recipe: exposure –.48, presets: Royal + Burn + Clarify (exposure was my only manual tweak)
Recipe: exposure –.38, Country Road preset, drop contrast to 25
Recipe: exposure –.48, presets: Pink Princess + Clarify
Recipe: presets: Beloved + Darken + Burn Soft (no manual tweaks)
Recipe: exposure –.67, presets: Vintage Lace + Burn Soft
In my experience, for RAW specific presets, I’ve found that I usually need to adjust Bright & Contrast (usually turning them back to 0, or at least lessening each), perhaps lower Clarity, and sometimes undo the “strength” of the tone curve. If it’s a preset that I use lots and lots, I will save my regular jpg adjustments, making a new preset and calling it the “jpg version”.
By the way, if you become a fan of One Willow Presets on Facebook, you’ll find a 10% off discount code for all of One Willow’s offerings!!